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Lufthansa Group

C/M/548. Customer Relationship Marketing: Lufthansa Passenger Transportation

WORDS:
1500
DATE:
2007
PRICE:
19.99 GBP

The report is based on a relationship marketing analysis of the Lufthansa Group. It would identify the various stakeholders of the Lufthansa group and analyse the different aspects of CRM in the Lufthansa Passenger Transport. The report also discusses the tactics adopted by Lufthansa to create a loyal customer base through various strategies of CRM. In the concluding section, the author would make suggestions which could improve the relationship marketing at Lufthansa Group.

 

KEYWORDS: Lufthansa, Customer Relationship Marketing, Stakeholders,

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lufthansa swot airline environment marketing study strategic hr business european airways passenger transportation pest advice change relationship management exploitation customer hedging purchasing re century st exploration thinking conference plan customers organisation agreements pestle porters five forces ba airlines dissertation cultural conflict british air c performance measurement theory collective strategy france klm olympic innovation
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