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C/M/1323. Change Management in Lufthansa

WORDS:
4250
DATE:
2010
PRICE:
49.99 GBP

The paper addresses the issues of organisational change and change management in the German airline Lufthansa discussing the importance of effective communication and motivational leadership. Change processes and policies at Lufthansa are described including organisational restructuring, privatisation, D-Check initiative, etc. Key success factors of the change implementation are highlighted.

 

KEYWORDS: Change management, German airline, Lufthansa, D-Check, motivational leadership, restructuring,

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lufthansa airline environment european airlines marketing swot study strategic hr airways business st century re transportation passenger conference plan thinking customers organisation advice examination operations impact low cost managing om hedging pest change management purchasing theory forces five british air france porters pestle dissertation cultural conflict ba klm olympic innovation exploration exploitation customer c measurement strategy collective agreements performance relationship
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