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C/B/148. Dissertation. Cultural conflict in airlines: Case of BA and Lufthansa

WORDS:

13000

DATE:

2004

PRICE:

139.99 GBP

The core aim of this study is focused upon investigation of the cultural conflict, which takes place among employees of airlines. In order to be more specific, the writer has decided to focus on two major airlines, British Airways (BA) and Lufthansa, in addition, such approach has provided an opportunity to compare and contrast. The dissertation is based on two types of research, as in primary research resulting in one to one interviews (the questionnaires and results are attached in the appendix) with managers of BA and Lufthansa and secondary research, as in building theoretical base (e.g. Hofstede's Model has been used as one of the primary analytical tools) and collecting the relevant secondary information - practical and academic. The results offer an account of the real life facts and practices, which were recorded from the interviews with the managers and provide critical evaluation on the matter, highlighting failures and successes taking place as in resolving and attempting to prevent the problem.

KEYWORDS: dissertation, cultural, conflict, airlines, ba, lufthansa,