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London Zoo

C/T/171. Tower of London and London Zoo as tourist attractions: comparative analysis

WORDS:: 3750
DATE:: 2011
PRICE:: 39.99 GBP

The paper looks at two London attractions, i.e. the Tower of London and the London Zoo, describing each tourist attraction and comparing their functions, market segments, history, visitor categories, promotion strategies, etc. Recommendations are suggested about the ways to attract more people to both places.

KEYWORDS: Tower of London, London Zoo, tourist attractions,

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S/OM/81. Service concept at London Zoo

WORDS:: 5050
DATE:: 2011
PRICE:: 59.99 GBP

This paper focuses on the concept of services at London Zoo, and the report is based on the results from a questionnaire. The paper examines the zoo in reference to hygienic, critical, neutral and enhancer determinants. The paper as well as examining the zoo, examines the effectiveness of the questionnaire. The results are all evaluated, and the paper discusses the performance matrix model. The paper concludes by providing recommendations for the Zoo.

KEYWORDS: Service, service concept, London Zoo, hygiene, critical, neutral, enhancer, questionnaire,

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C/OM/206. Service quality issues at London Zoo

WORDS:: 4000
DATE:: 2010
PRICE:: 49.99 GBP

The paper examines the problems faced by London Zoo reviewing the work related to the provision of closer visitors’ access to animals, and its consequences. The positive and negative aspects of service delivery are identified considering the harmful effects of poor service quality and suggesting recommendations about its improvement with reference to theoretical literature on quality service.

KEYWORDS: London Zoo, Service Quality,

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C/M/1019. Marketing Evaluation for London Zoo

WORDS:: 3100
DATE:: 2009
PRICE:: 39.99 GBP

The paper examines the current marketing strategy used by London Zoo making suggestions about strategic improvements, particularly in view of the economic downturn when one of their key target customer groups, i.e. families, will find it difficult to afford recreational activities.

KEYWORDS: London Zoo, marketing strategy,

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