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London Village Estates
C/M/1152. Role of Branding and Product Positioning Map in Helping Real Estate Agency to Maintain Competitive Advantage
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the role of branding and the usefulness of utilising product or service positioning maps in order to gain and maintain competitive advantage. The concepts of ‘branding’, ‘product or service positioning’ and ‘positioning maps’ are defined, their applications are discussed with reference to the real estate agency London Village Estates.
KEYWORDS: Branding, Product Positioning Map, Real estate, London Village Estates,
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