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Lloyds Bank & TSB Group
S/M/360. Master's Dissertation. Significance of IMC on the Targeting Strategies: Lloyds TSB Corporate
- WORDS:
- 21900
- DATE:
- 2007
- PRICE:
- 219.99 GBP
The dissertation investigate the issues of integrated marketing communications (IMC) at Lloyds TSB Corporate (LTSB) describing research objectives and techniques and presenting information on the company's background, market, competitors, financial position, current profile, etc. The literature review touches on the theory of IMC and B2B. The methods of research include primary data collection through interviews designed to assess customers' and intermediaries' perceptions of IMC in LTSB in the property finance market. External and internal research findings are discussed making conclusions about LSTB position and perceptions of their strategy
KEYWORDS: Masters Dissertation, integrated marketing communications, IMC, Lloyds TSB,
Other Papers On: Lloyds Bank & TSB Group
Other Papers On: Marketing Communications
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