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Lloyds Bank & TSB Group
E/M/203. To What Extent Do CRM Strategies and Processes Achieve Customer Intimacy for the Mutual Benefit of Both the Organisation and the Customer: A Case Study on Lloyds TSB Group Plc
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the benefits of the customer relationship management (CRM) and the usefulness of data mining in banking practices. The application of the software 'CRM on the Counter' in Lloyds TSB Group (LTSB) is analysed discussing its techniques in providing easy access to customer information ranging from market segmentation to personalisation.
KEYWORDS: Customer relationship management, CRM, Lloyds TSB,
Other Papers On: Lloyds Bank & TSB Group
Other Papers On: Customer Relationship Management (CRM)
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