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Lloyds Bank & TSB Group

C/B/4320. Event plan proposal for Lloyds Banking Group

WORDS:
2500
DATE:
2011
PRICE:
29.99 GBP

This paper details an event plan proposal for Lloyds Banking group as they prepare for a fundraising ball for Save the Children. The objectives of the event are detailed, and the paper then assesses the stakeholders. A SWOT and PESTEL analysis is carried out, before the paper examines the selection of the venue. The target audience is detailed, as well as the staffing and management structure. The paper then presents the marketing and promotions plan, followed by the budget and programme for the event. The project is then evaluated in reference to SMART objectives before conclusions are made.

 

KEYWORDS: Event plan, Lloyds Banking group, Save the Children, SWOT, PESTEL, staffing structure, management structure, promotions plan, SMART,

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Other Papers On: SWOT Analysis
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