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Liverpool Football Club and Athletic Grounds Plc
C/B/965. Strategy of Liverpool Football Club
- WORDS:
- 1100
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the performance of the privately owned Liverpool Football Club (LFC) presenting their profile, discussing their prospects in the football club market, characterising LFC image as a premier football club, reporting on the strategies they use to enhance their brand image, and suggesting recommendations about these strategies.
KEYWORDS: Liverpool Football Club, LFC, brand image,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Liverpool Football Club and Athletic Grounds Plc
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