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Lifton Industries
C/B/2104. Small hydraulic company going global: case study of Lifton Bulgaria
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the options to go global for a small Bulgarian company Lifton Industries suggesting an International Joint Venture (IJV) model. Legal, cultural, technical and marketing aspects relevant to the company’s expansion are considered.
KEYWORDS: Globalization, International Expansion, Strategic Management, Lifton Industries,
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