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LIDL

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C/M/2644. Integrated Marketing Communications in Lidl and Tesco

WORDS:
3150
DATE:
2012
PRICE:
39.99 GBP

The paper looks at the approaches to integrated marketing communications used in the UK supermarkets Tesco and Lidl. An overview is provided of the UK grocery market dynamics over 1999-2010, marketing strategies of Tesco and Lidl are examined and compared, a marketing communications strategy for Lidl is recommended to expand the company’s operations in the UK.

 

KEYWORDS: Integrated marketing communications, Lidl, Tesco,

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C/B/3053. Dissertation. Evaluation of corporate social responsibility (CSR) practices: Case study Sainsbury's and LIDL

WORDS:
9200
ADD-ONS:
1 attachment
DATE:
2010
PRICE:
89.99 GBP

This dissertation focuses on corporate social responsibility (CSR) practices, focusing on two supermarkets, Sainsbury’s and LIDL. The dissertation begins by presenting the background to both companies, and the background to the research. The objectives are to understand the impact of CSR on the reputation of supermarkets and customer loyalty, to assess what customers think of CSR practices of the case studies, and to discover the CSR strategies that LIDL and Sainsbury’s should consider. The literature review focuses on defining and critiquing CSR, the relationship between CSR and business ethics and the activities and tools used to promote CSR. The research methodology describes the data collection techniques as questionnaires and research analysis. The paper thoroughly analysis the results, and provides a detailed conclusion section. This paper includes an excel spreadsheet that presents the data relating to the questionnaire

 

KEYWORDS: Dissertation, corporate social responsibility, CSR, LIDL, Sainsbury’s, customer loyalty, business ethics!,

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C/B/2996. Analysis of the Irish supermarkets: Case studies of Lidl, Aldi and SuperValu

WORDS:
1350
DATE:
2010
PRICE:
19.99 GBP

This paper presents a report in the local supermarkets in Ireland, and the way in which firms like Lidl and Aldi have competed with existing retailers like SuperValu. The paper presents a DEEPLIST approach to analyse the market, and suggest recommendations for SuperValu.

 

KEYWORDS: Local, supermarkets, Lidl, Aldi, SuperValu, DEEPLIST,

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C/M/1499. Lidl and Sainsbury's comparative analysis

WORDS:
2650
DATE:
2010
PRICE:
29.99 GBP

The paper reports on the competitive performance of Lidl and Sainsbury’s presenting a marketing mix analysis of the two companies, examining their operations strategies and exploring the growth opportunities and threats of their long-term development.

 

KEYWORDS: Lidl, Sainsbury’s, marketing mix, operation strategy,

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C/M/1441. Perceptions of Lidl and Aldi in UK food retail market

WORDS:
4900
DATE:
2010
PRICE:
49.99 GBP

The paper examines the shift in consumers’ attitude towards food retailers in the UK with the focus on discount supermarket chains Aldi and Lidl. Marketing mix (7P) analysis of both supermarkets is conducted, factors influencing consumer behaviour are examined, the patterns of buying behaviour are identified discussing customer loyalty towards low-cost food retailers in the UK in conditions of the current economic downturn. Recommendations are suggested about price strategies and online presence of Lidl and Aldi.

 

KEYWORDS: Lidl, Aldi, UK food retail, consumer behaviour, customer loyalty, discount supermarket, low price products, marketing mix,

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C/OM/203. Service operations management in Lidl

WORDS:
2450
DATE:
2010
PRICE:
29.99 GBP

The paper addresses the issues of service operations management in Lidl examining improvement techniques available to service managers, identifying the inputs and outputs of the business process, clarifying the requirements of their customers and suppliers, and discussing how Lidl’s operation performance objectives contribute to the effective supply chain management. The company’s service quality is analysed using the SERVQUAL model.

 

KEYWORDS: service quality, Lidl, SERVQUAL, supply chain management, service operations management,

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C/OM/202. Operations Management and Service Quality in Lidl

WORDS:
2450
DATE:
2010
PRICE:
29.99 GBP

The paper addresses the issues of service operations management in Lidl and responds to the following questions: Use the model of Input /Output procedure and critically analyse the importance of managing resources and identify the techniques that have been applied to deliver Lidl’s outputs. Discuss and provide the evidence of Lidl’s main operation performance objectives to remain competitive in retail industry, identify and evaluate how these key objectives contribute to its effective supply chain management. Apply Slack, Chambers and Johnston’s adaptation of Parasuraman’s SERVQUAL Model to discuss how quality gaps can be diagnosed, and evaluate how Lidl’s quality planning and control can be improved by understanding any gaps evident from your examination of customer’s/operation’s domains.

 

KEYWORDS: service quality, Lidl, SERVQUAL, supply chain management, service operations management,

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