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Levi#s Co.
P/M/382. Levi Strauss and the Jeans market
- WORDS:
- 3000
- DATE:
- 2003
- PRICE:
- 39.99 GBP
The paper is devoted to the study of consumer behaviour and marketing environment relating to the jeans market. The current competitive stance of Levi Strauss is discussed highlighting its problems concerning image making, quality evaluation, physical and social environment of the buyers, etc. Primary research data obtained from the questionnaires are analysed. Recommendations are given on the basis of the research findings.
Other Papers On: Levi's Co.
Other Papers On: Clothing and Apparel Industry
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Keywords Tag Cloud
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