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Levi#s Co.
P/EI/56. Levi Strausss: e-commerce problems and solutions
- WORDS:
- 2500
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The paper reports on the use of ?business to consumer (B2E) e-commerce by Levi Strauss reviewing the development of the companys website and analyzing the reasons behind their failure, i.e. the channel conflict, a diluted brand image, changes in consumer behaviour, etc. Recommendations are given for Levis customer retention.
KEYWORDS: ei, levi, strausss, e-commerce, solutions,
Other Papers On: Levi's Co.
Other Papers On: E-tailing (Retailing)
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
levi marketing strategies jeans extent ei commerce customer strauss organization market co orientation international mix fashion taking appropriate familiar central branding takes cues buyers identify business experience examine strategic options critically economies tnc adopt host levis segmentation e strausss solutions target advertising critique suggestions dissertation
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