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Levi#s Co.
P/EI/56. Levi Strausss: e-commerce problems and solutions
- WORDS:
- 2500
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The paper reports on the use of ?business to consumer (B2E) e-commerce by Levi Strauss reviewing the development of the companys website and analyzing the reasons behind their failure, i.e. the channel conflict, a diluted brand image, changes in consumer behaviour, etc. Recommendations are given for Levis customer retention.
KEYWORDS: ei, levi, strausss, e-commerce, solutions,
Other Papers On: Levi's Co.
Other Papers On: E-tailing (Retailing)
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
levi strauss co marketing strategies swot ei pestel extent jeans customer organization commerce market strategic business takes cues central economies identify critically buyers appropriate tnc mix international host familiar orientation adopt taking levis options target advertising critique suggestions experience e fashion segmentation branding dissertation strausss solutions examine
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Thank you. Very helpful service. You should get even more papers for your archive!Joe
