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P/EI/53. Levi-Strauss: experience in e-commerce

WORDS:
2000
DATE:
2004
PRICE:
29.99 GBP

The paper examines the strategies of entering the e-commerce market looking at the specific features of product offerings in electronic marketplace and the factors for a successful e-venture. The performance of Levi-Strauss & co. in the e-commerce arena is analysed highlighting the reasons for its e-venture failure.

 

KEYWORDS: ei, levi-strauss, experience, e-commerce,

 
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