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Levi#s Co.
E/M/35. Advertising jeans: analysis of target group and marketing strategies
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper studies the effects of jeans advertisements on the target groups buying behaviour discussing the risks involved in the purchase, the role of fashion opinion leaders, the influence of cultural and social values, etc. The evaluation of Levis Anti-fit Campaign in 2004 is made highlighting the aspects behind the companys message and their marketing strategy.
KEYWORDS: advertising, jeans, target, marketing, strategies,
Other Papers On: Levi's Co.
Other Papers On: Marketing and Advertising Strategy
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Keywords Tag Cloud
levi strauss co marketing strategies swot ei pestel extent jeans customer organization commerce market strategic business takes cues central economies identify critically buyers appropriate tnc mix international host familiar orientation adopt taking levis options target advertising critique suggestions experience e fashion segmentation branding dissertation strausss solutions examine
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