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Levi#s Co.
E/M/22. Levis market segmentation: critique and suggestions
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper is a critique of the Levis segmentation of menswear market, mistakes in market targeting, segment evaluation, product positioning, marketing mix development, etc. are identified. External and internal market analysis for Levi is conducted.
KEYWORDS: levis, market, segmentation, critique, suggestions,
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Keywords Tag Cloud
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