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Lenovo Group
C/M/878. Marketing Communications Strategy for Lenovo
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the issues of marketing a new product of Lenovo, a leading computer manufacturer based in China. The problem of the company's growing energy costs is addressed reporting on their plans to introduce energy efficient Green products. A strategy of marketing communications to introduce the product is developed.
KEYWORDS: Lenovo, marketing communications, new product, energy efficient,
Other Papers On: Lenovo Group
Other Papers On: Marketing Communications
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