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Lego Group

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C/EI/214. Role of social networking in business growth: cases of LEGO and IKEA

WORDS:
2200
DATE:
2011
PRICE:
29.99 GBP

The paper examines the impacts of social networking (SN) on business growth outlining the advantages and disadvantages of social networking for consumers and businesses, and using a case study of SN role in the development of the toy producer LEGO and the furniture company IKEA. The concept of network economy is explained.

 

KEYWORDS: social networking, business growth, LEGO, IKEA,

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C/B/2335. Strategic analysis of LEGO

WORDS:
2500
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the strategies used by the LEGO toy brand conducting analysis of the company’s environment using the PEST model, identifying LEGO’s strategic capabilities, and examining their strategic challenges within the framework of Porter’s Five Forces model. Business opportunities and challenges faced by LEGO are discussed suggesting recommendations about the company’s segmentation strategy, supply-chain efficiency, financial profitability and brand identity.

 

KEYWORDS: Strategic analysis, LEGO, PEST, Porter’s Five Forces, strategic capabilities,

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C/C/143. PC control of Lego Mindstorms Robots: Interim report on project development

WORDS:
2200
DATE:
2009
PRICE:
29.99 GBP

The paper offers an interim report on the development of a protocol to allow the control of Lego Mindstorms Robots from within a PC based game. A program to investigate the protocol is to be developed using the XNA games development environment. The preliminary research is presented, followed by a plan for the remainder of the project.

 

KEYWORDS: Interim Report, NXT programming, LEGO Mindstorm Robots, game protocol,

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C/B/260. Lego Group: Case Study on Strategic Business Environment

WORDS:
1700
DATE:
2005
PRICE:
19.99 GBP

This report presents the analysis of the Lego group based on the case study of new business of Lego Mindstrom. Three frameworks of cultural web theory, PESTEL analysis and Porter's five competitive forces are considered to give an insight into the company's performance and its business environment. The author also suggests additional strategic analysis of core competence, generic strategies and Ansoff's matrix.

 

KEYWORDS: lego, group, study, strategic, business, environment,

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