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Laura Ashley
P/M/350. Laura Ashley: the outcome of change in strategic management
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper is a report on the performance of Laura Ashley, a British fashion designing and manufacturing company. A summary of the company's activities since the time of its foundation is given, its management performance and product profiles are commented on highlighting a strategic change in management over the 1990s. Conclusions are made about the reasons behind the company's underperformance in the 1990s offering solutions to the problems.
KEYWORDS: laura, ashley, outcome, change, strategic, management,
Other Papers On: Laura Ashley
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