Browse our collection of papers in
Lastminute.com

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C/HR/746. Requirements for strategic HRM at different stages of company evolution

WORDS:
1800
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the changing role of strategic human resource management (HRM) at different phases of the company lifecycle. The history and theory of HRM development are reviewed, strategic HRM approaches are considered using case studies of Hilton Hotels, lastminute.com and IKEA.

 

KEYWORDS: Strategic Human Resource Management, SHRM, Hilton Group, IKEA, lastminute.com,

 

S/T/69. How can tour operators use the Internet to overcome the problems of intangibility and perishability in selling holiday packages?

WORDS:
1350
DATE:
2009
PRICE:
19.99 GBP

The paper addresses the challenges faced by tour operators that sell holiday packages on the Internet. Intangibility and perishability of tourism are discussed with references to e-tourism, the practices of Expedia and other online tour operators are reviewed.

 

KEYWORDS: tour operator, e-tourism, Expedia, lastminute.com,

 

S/T/68. Selling holiday packages on Internet: problems of intangibility and perishability

WORDS:
1350
DATE:
2009
PRICE:
19.99 GBP

The paper addresses the challenges faced by tour operators that sell holiday packages on the Internet. Intangibility and perishability of tourism are discussed with references to e-tourism, the practices of Expedia and other online tour operators are reviewed.

 

KEYWORDS: tour operator, e-tourism, Expedia, lastminute.com,

 

C/B/1006. Entrepreneurial Organisation: Lastminute.com

WORDS:
1600
DATE:
2008
PRICE:
19.99 GBP

The paper reports on Lastminute.com as an entrepreneurial organisation providing the company's overview and conducting internal and external environment analysis along the lines of SWOT. Strategic objectives of Lastminute.com are outlined describing the strategy to attain them.

 

KEYWORDS: Entrepreneurial Organisation, Lastmunite.com, SWOT,

 

C/M/884. Core Marketing Activity in Travel and Tourism: Case Study of Lasminute.com

WORDS:
1100
DATE:
2008
PRICE:
19.99 GBP

The paper investigates the importance of market research as a core marketing activity in travel and tourism business. A case study of the online travel agent Lasminite.com is conducted showing how the use of market research has helped the company to develop effective business plan on the basis of the market segmentation study.

 

KEYWORDS: Marketing, market research, Lastminute.com, travel, tourism,

 

E/B/165. Case Study. lastminute.com: inspiration and solutions

WORDS:
800
DATE:
2006
PRICE:
9.99 GBP

The paper reports on the performance of lastminute.com presenting their business profile and describing the company’s products, prices, promotion strategies, etc. This paper answers the following questions: Explain how and why lastminute.com’s business orientation has evolved since its launch. Divide lastminute.com’s marketing activities into the 4Ps and explain how they fit together to create a consistent marketing mix. How might the other 3Ps of the services marketing mix fit in? From the supplier’s point of view, what are the advantages and disadvantages of selling travel and leisure services through an internet-based intermediary such as lastminute.com?

 

KEYWORDS: study, lastminute, com, inspiration, solutions,

 

C/B/80. Analysis of the Business model of Lastminute.com

WORDS:
1600
DATE:
2003
PRICE:
19.99 GBP

The present paper reviews the company's business model to identify the major competitive advantages that enable the company to differentiate from the competitors and generate profit. The paper identifies the customer value proposition, describes the company's revenue model and reflects on the specific characteristics of the business environment. Finally, the analysis of the company's competitive advantages and market strategy is introduced.

 

KEYWORDS: business, model, lastminute, com,

 

P/EI/32. Critical Evaluation in to Lastminute.com's business and market strategies

WORDS:
3000
DATE:
2003
PRICE:
39.99 GBP

This report analyses Lastminute's business and marketing strategies, cooperation with suppliers, competition on the market, investigates business and marketing strategies of two major competitors (Priceline and Expedia) and outlines potential risks and challenges of Lastminute's business and marketing strategies. Recommendations on how to improve those strategies are outlined and justified.

 

KEYWORDS: ei, critical, evaluation, lastminute, com, business, market, strategies,