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E/M/107. Website plan for La Tasca

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the opportunities provided by e-marketing proposing a new on-line table booking service to the international restaurant chain La Tasca. The key issues of the foodservice industry are addressed, the types of on-line marketing are outlined, a website plan is presented.

 

KEYWORDS: La Tasca, on-line marketing, e-marketing, website,