Browse our collection of papers in
L'Oreal
C/M/1433. Proposal. Consumers' perception of Body Shop brand after its acquisition by L'Oreal
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into strategic brand management and the value of brand identity. A case study of The Body Shop brand is proposed suggesting analysis of the changes in the perception of The Body Shop brand after their acquisition by the French company L'Oreal. The research aim, objectives and rationale are presented, the methodology is described.
KEYWORDS: Proposal, Consumer perceptions of Body Shop brand after its acquisition by L’Oreal,
C/B/2148. Global strategies of L'Oreal: response to globalisation impacts
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the effects of globalisation on the performance of the cosmetics company L’Oreal describing the company’s background and analysing their responses to the negative impacts of globalisation including an aggressive strategy of brand acquisition, diversification of products within more consumer segments, the use of research and development (R&D), etc. The phases in their strategy of global penetration are detailed, the areas of improvement are highlighted.
KEYWORDS: Global penetration, L’Oreal, globalisation impacts,
C/M/1279. Dissertation. Marketing Strategies for Kiehl's Cosmetics in Singapore
- WORDS:
- 7250
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The dissertation examines the behaviour, perceptions and attitudes of customers in Singapore towards the US grooming brand Kiehl of the L’Oreal cosmetic group with the aim to develop a marketing strategy for Kiehl’s products in Singapore. The literature review touches on the theory of consumer behaviour, the situation in the cosmetics and grooming market, the marketing mix features of Kiehl, etc. The methods of the research are based on secondary data and primary data obtained trough a questionnaire distributed among Singaporean respondents. Conclusions are made about the factors that affect consumer behaviour in Singapore towards the Kiehl brand. Recommendations are suggested about marketing strategies that Kiehl can consider when entering Singapore’s cosmetic market.
KEYWORDS: Dissertation, Kiehl, marketing strategy, marketing mix, consumer behaviour, cosmetics, Singapore,
C/E/147. Nestle and L'Oreal Joint Venture Case Study: Managerial Economics
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The report has been aimed at producing economic analysis for two different cases of Nestle. The first case deals with the joint venture product with L'Oreal i.e. Innevo Firmness, which is aimed to improve skin tone of older people and has the competitive advantage based on new skin ingredient, Lycopene. The short term Total Cost (TC) function is given and a step by step calculation along with explanation for Fixed Cost (FC), Average Total Cost (ATC), Total Variable Cost (TVC), Average Variable Cost (AVC) and Marginal Cost (MC) has been provided. The dynamics of MC curve and AVC curve has also been explained in depth. The second case study deals with the purchasing decision of Prolan, a cat food brand by Nestle. The project appraisal techniques like After Tax Net Flow (NCF), Net Present Value (NPV) and Internal Rate of Return (IRR) have been used.
KEYWORDS: Nestle, Economics, Internal Rate of Return, Net Present Value, Marginal Cost, Average,
C/M/433. L'Oreal Marketing Communication Strategy: Luxury and Professional Segments
- WORDS:
- 2300
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This report is aimed at critically analyzing the integrated marketing communication strategy adopted by L'Oreal, one of the largest cosmetic companies across the globe. This report has been commissioned to the researcher as a member of marketing department by the marketing manager of L'Oreal and highlights the strengths and weakness of the current marketing communication of the company and is focused on exploring luxury and professional segments.
KEYWORDS: LOreal, Cosmetics, Fashion, Marketing, Communication, Strategy, Ethics, Public Relati,
C/B/401. L'Oreal BCS Matrix: Strategic Analysis and Choice
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
This paper will focus on the use of the Boston consulting group model (BGC) with an aim to identify its benefits and limitations as a competitive tool, in terms of potential effects on their competitive position and the reaction of competitors. Moreover, the paper will attempt to create a BCG growth share matrix for the world's largest beauty products company, L'Oreal and use it to demonstrate the above mentioned points.
KEYWORDS: BCG, Boston consultancy group, growth-share matrix, LOreal,
E/B/248. Legal issues of Body Shop and their implications for management
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper reports on the environmental policy of the Body Shop relating to company's history, its attitude towards animal testing for cosmetics' needs, and focusing on the ethical conflict with L'Oreal who recently acquired the Body Shop. Legal aspects and implications of the conflict are analysed.
KEYWORDS: Body Shop, LOreal, animal testing, cosmetics,
E/HR/69. Diversity Management at L'Oreal
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper addresses the issues of workplace diversity reviewing academic approaches to discrimination, diversity management, and strategic web model (SWM). A case study of L'Oreal is conducted reviewing the company's background, analysing their diversity policies with reference to SWM, and offering recommendations about L'Oreal diversity management.
KEYWORDS: Diversity management, LOreal,
P/B/679. Report on L'Or?al
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines e-business practices of L'Or?al conducting macro-environmental analysis of the global cosmetic industry within the frameworks of PESTEL, Porter’s 5 Forces and Ansoff’s Growth Direction models. The company’s market segmentation is described, their strategies related to growth, product, brand, etc. are discussed highlighting L'Or?al’s competitive advantage and outlining their e-business models.
KEYWORDS: LOr?al, cosmetic, PESTEL, Porters 5 Forces, Ansoff, e-business,
P/M/518. New shampoo launch by LOreal
- WORDS:
- 6000
- DATE:
- 2005
- PRICE:
- 69.99 GBP
The paper offers a proposal for launching a new shampoo LOL by LOreal in the UK describing the product and conducting opportunity analysis of the hair care market including target buyers, SWOT and PEST analysis of the new LOL shampoo, L'Or€al profile, competitors analysis, marketing mix (4 Ps) analysis, review of LOL activities, marketing objectives, etc.
KEYWORDS: shampoo, launch, loreal,
P/M/772. L’Oreal’s success factors: report on new product launch
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the success factors of the international cosmetic company LOreal providing their SWOT analysis and describing the market positioning of their products. Marketing tools for launching a new brand of Elvive Shampoo are reviewed.
KEYWORDS: lâ, orealâ, success, factors, product, launch,
P/M/773. L’Oreal’s marketing strategies
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the marketing strategies of the cosmetic company LOreal reviewing their background and identifying success factors. The product-development and promotion strategies for a new anti-ageing moisturiser are described using the marketing mix matrix and consumer response analysis. Recommendations about LOreals product marketing are offered.
KEYWORDS: lâ, orealâ, marketing, strategies,
S/M/136. Situation analysis of the International Marketing Environment. LOreal in UK
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This report aims to present and analyse the shampoo industry in United Kingdom and more precisely shampoo from LOr€al. Further, this situation analysis will identify various market trends, how LOreal moves within this market and what improvements could potentially be made. Based on findings discovered through the use of PEST, Porters five forces and SWOT analysis, this study will make recommendations relating to the potential for LOreals growth within the UK market.
KEYWORDS: situation, international, marketing, environment, loreal, uk,
S/M/233. Contemporary Strategic Marketing Management: L'Oreal
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the marketing tools used by L'Oreal on the basis of the learning points gained from the Markstrat simulation. The factors relevant for strategic decision-making are outlined, the company's overview is presented within the framework of SMART objectives, strategic analysis of L'Oreal is conducted using the models of SWOT, PESTEL, Porter's 5 forces, BCG Matrix, etc. The issues of CSR and sustainable development of the company are discussed.
KEYWORDS: LOreal, Markstrat simulation, SMART, SWOT, PESTEL, Porters 5 forces, BCG Matrix,
P/M/493. Product and marketing analysis for LOreal Elvive shampoo
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on the marketing strategies of the international cosmetic company LOreal reviewing their history and key market characteristics. Product and marketing analysis of Elvive shampoo for men is conducted using Ansoff matrix. Recommendations a
KEYWORDS: product, marketing, loreal, elvive, shampoo,
P/M/399. Report on the LOr€al cosmetic company
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The paper reports on the performance of LOr€al, an international cosmetic company, concentrating on its key success factors. The analysis of the companys position in the market covers the issues of its rival products, marketing tools, consumer responses, etc. using the SWOT model, the Brand orientation model, target market selection model, etc.
KEYWORDS: lorâ, al, cosmetic, company,
S/M/213. Report on L'Oreal Paris
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The paper examines the performance of L'Oreal Paris reviewing their history and background, discussing the trends in the market of skincare products, and reporting on L'Oreal's market segmentation and positioning, marketing strategies, etc.
KEYWORDS: LOreal Paris, skincare,
P/M/234. Analysis of L'Oreal Cosmetic Products in UK market
- WORDS:
- 1500
- DATE:
- 2003
- PRICE:
- 19.99 GBP
This report briefly reviews the position of L'Oreal Cosmetic Products in UK market via SWOT analysis, segmentation, target market, positioning and marketing mix.
KEYWORDS: l, oreal, cosmetic, products, uk, market,
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