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L#Oreal
S/M/233. Contemporary Strategic Marketing Management: L'Oreal
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the marketing tools used by L'Oreal on the basis of the learning points gained from the Markstrat simulation. The factors relevant for strategic decision-making are outlined, the company's overview is presented within the framework of SMART objectives, strategic analysis of L'Oreal is conducted using the models of SWOT, PESTEL, Porter's 5 forces, BCG Matrix, etc. The issues of CSR and sustainable development of the company are discussed.
KEYWORDS: LOreal, Markstrat simulation, SMART, SWOT, PESTEL, Porters 5 forces, BCG Matrix,
Other Papers On: Strategic Analysis
Other Papers On: L'Oreal
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Keywords Tag Cloud
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