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S/M/233. Contemporary Strategic Marketing Management: L'Oreal

WORDS:
3000
DATE:
2005
PRICE:
39.99 GBP

The paper examines the marketing tools used by L'Oreal on the basis of the learning points gained from the Markstrat simulation. The factors relevant for strategic decision-making are outlined, the company's overview is presented within the framework of SMART objectives, strategic analysis of L'Oreal is conducted using the models of SWOT, PESTEL, Porter's 5 forces, BCG Matrix, etc. The issues of CSR and sustainable development of the company are discussed.

 

KEYWORDS: LOreal, Markstrat simulation, SMART, SWOT, PESTEL, Porters 5 forces, BCG Matrix,

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I got the paper thanks it will come in very handy for my course thank you. Nicholas