Browse our collection of papers in
L#Oreal

P/M/773. L’Oreal’s marketing strategies

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper examines the marketing strategies of the cosmetic company LOreal reviewing their background and identifying success factors. The product-development and promotion strategies for a new anti-ageing moisturiser are described using the marketing mix matrix and consumer response analysis. Recommendations about LOreals product marketing are offered.

 

KEYWORDS: , orealâ, marketing, strategies,

Other Papers On: L'Oreal