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P/M/773. L’Oreal’s marketing strategies

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper examines the marketing strategies of the cosmetic company LOreal reviewing their background and identifying success factors. The product-development and promotion strategies for a new anti-ageing moisturiser are described using the marketing mix matrix and consumer response analysis. Recommendations about LOreals product marketing are offered.

 

KEYWORDS: lâ, orealâ, marketing, strategies,

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