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L#Oreal
P/M/773. L’Oreal’s marketing strategies
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the marketing strategies of the cosmetic company LOreal reviewing their background and identifying success factors. The product-development and promotion strategies for a new anti-ageing moisturiser are described using the marketing mix matrix and consumer response analysis. Recommendations about LOreals product marketing are offered.
KEYWORDS: lâ, orealâ, marketing, strategies,
Other Papers On: L'Oreal
Other Papers On: Marketing and Advertising Strategy
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Keywords Tag Cloud
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