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P/M/399. Report on the LOr€al cosmetic company

WORDS:
2000
DATE:
2004
PRICE:
29.99 GBP

The paper reports on the performance of LOr€al, an international cosmetic company, concentrating on its key success factors. The analysis of the companys position in the market covers the issues of its rival products, marketing tools, consumer responses, etc. using the SWOT model, the Brand orientation model, target market selection model, etc.

 

KEYWORDS: lorâ, al, cosmetic, company,

 
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