Browse our collection of papers in
L#Oreal

C/M/1637. Dissertation. Consumer Involvement in New Product Development in Personal Care Industry

WORDS:: 14300
DATE:: 2010
PRICE:: 149.99 GBP

The dissertation addresses the area of marketing research related to the role of consumer participation in the development of new products in the personal care industry. Literature is reviewed on the theory of new product development (NPD) and consumer involvement in NPD. A case study is conducted of the research and development (R&D) strategies used in two cosmetics companies, L’Oreal and Beiersdorf, examining their NPD process and consumer involvement activities. The methods of the research are based on secondary academic sources and the data collected from annual reports of L’Oreal SA and Beiersdorf AG. Conclusions are made about investments into R&D that will help the companies to make more sales in the future.

KEYWORDS: Dissertation, Consumer Involvement, New Product Development, Personal Care Industry, cosmetic companies, L’Oreal, Beiersdorf, research and development, R&D,