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L#Oreal

C/B/3424. External and internal influences affecting L'Oreal

WORDS:
4050
DATE:
2011
PRICE:
49.99 GBP

This paper examines the internal and external influences affecting L’Oreal, a beauty company. The paper begins by assessing the internal influences of L’Oreal, like research and development, brand strategy, knowledge management, and culture. The external influences are then examined, namely industry competition, knowledge expansion, and market instability. The impact of globalisation is discussed, in regards to L’Oreal’s decision making policies. The way in which the company has responded to this is assessed, and the paper concludes with recommendations for L’Oreal’s response to these influences.

 

KEYWORDS: Internal influences, external influences, L’Oreal, research and development, brand, knowledge management, culture, competition, knowledge expansion, globalisation,

 
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