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Kresley Leather
C/B/1917. PESTEL Analysis of Kresley Leather
- WORDS:
- 1400
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Kresley Leather, with PESTEL analysis. PESTEL analysis stands for Political, Economic, Social, Technological, Environmental and Legal. It includes the analysis of a framework of macro-environmental factors affecting Kresley Leather.
KEYWORDS: PEST, PESTEL, PESTLE, Kresley Leather,
C/B/1461. International Joint Venture of Thai and Italian Companies
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the steps of the international joint venture (JV) development discussing the plan of the Thai leather manufacturer Kresley Leather to establish a JV with an Italian company. External environment of Italy is analyzed using the PESTLE model, the market challenges are identified, the needed structural and managerial adjustments are indicated.
KEYWORDS: Kresley Leather, joint venture, JV, PESTLE, market entry modes,
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