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KPMG

S/M/139. KPMG: Company Study

WORDS:
2400
DATE:
2006
PRICE:
29.99 GBP

This paper looks at KPMG, one of the famous Big 4 firms operating worldwide. These four giants account for more than 65% of the global professional services market and are renowned for their high-calibre expertise in various areas of business and industry (eFinancialCareers, 2005). The paper examines the environment in which KPMG is operating with the help of the PESTEL analysis and then goes on to scrutinise the firms strengths and weaknesses as well as spot any opportunities it can capitalise on and threats it may encounter in the process of development (SWOT). Finally, a Porters Five Forces analysis is undertaken in the work to understand better the peculiarities of the professional services industry.

 

KEYWORDS: kpmg, company, study,

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