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P/M/556. Theories and applications of technology management in Kodak

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper offers a review of literature on technology management (TM) discussing its aims, use of roadmaps, levels of analysis, tools of information gathering (SWOT, Porters five forces and Portfolio management analysis), decision supporting tools (technological intelligence, STEEPI analysis), etc. The formation of alliances and partnerships as part of TM and TM tools in new product introduction (NPI) are discussed. The practices of Kodak in technology management are described.

 

KEYWORDS: theories, applications, technology, management, kodak,

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Keywords Tag Cloud

kodak digital eastman strategy strategic imaging assessment forces marketing camera swot pestel five plan management recommendations kodaks challenge meeting theories applications save c technology porter
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