Browse our collection of papers in
Kodak
C/B/3986. Strategic analysis and marketing plan for Kodak's new camera
- WORDS:
- 4150
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper examines strategic and marketing aspects of EasyTouch camera, a new digital product of Kodak, conducing PESTEL analysis of its external market and internal SWOT analysis of the company, providing description of the product, and developing its marketing plan with regard to segmentation, targeting, positioning, e-business, etc.
KEYWORDS: Kodak, EasyTouch camera, PESTEL, SWOT, strategic analysis, marketing plan,
Other Papers On: Strategic Analysis
Other Papers On: Marketing Plans
Other Papers On: Kodak
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
It's wonderful service, thank you very much!Wang
