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Kodak

C/B/2467. Assessment of Kodak's Digital Imaging Strategy

WORDS:
3200
DATE:
2010
PRICE:
39.99 GBP

The paper examines the digital imaging (DI) strategy of Kodak providing rationale for the DI development, examining Kodak’s success factors, and discussing the company’s resources and capabilities to compete in the market of digital imaging products including their acquisition strategy.

 

KEYWORDS: Kodak, Strategic Management,

 
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