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C/B/1359. Eastman Kodak: Meeting Digital Challenge

WORDS:
3600
DATE:
2009
PRICE:
39.99 GBP

The paper examines the performance of Eastman Kodak, the leader of the digital camera sales, reporting on their history, the history of the products manufactured by Kodak, their competitors, external environment, company's resources and capabilities, market segmentation, etc. The models of SWOT and Porter's Five Forces are used in the analysis.

 

KEYWORDS: eastman, kodak, meeting, digital, challenge,

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