Browse our collection of papers in
Kmart
C/M/1566. Psychological mechanisms of advertising
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the application of psychoanalytic theories in marketing and advertising discussing the ways of addressing the Id, the Ego, and the Superego in advertisements, examining the techniques used in cereal advertising, no-frills airlines advertising, and reviewing advertising practices of McDonalds and Kmart.
KEYWORDS: Psychological, advertising, Id, Ego, Superego, McDonalds, Kmart,
C/B/1721. K-Mart Bankruptcy
- WORDS:
- 910
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper looks at the business and media images of K-mart, the US retail giant, examining the causes of the company’s bankruptcy and discussing their decision to sell guns and ammunition, the negative impact of their campaign “Dare to Compare”, ineffective competition strategies against Wal-Mart and Target, etc.
KEYWORDS: K-Mart, bankruptcy, media, US retailers,
C/OM/129. Retail Failure: Case Study of Kmart
- WORDS:
- 4800
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper reports on the failure of the retail giant Kmart reviewing the company's history, their competition with Wal-Mart, and the strategic mistakes they have made in supply chain management and customer relationship management. The author's research methods are outlined including reflections about the value of the study.
KEYWORDS: Retail giant, Failure, Kmart, Wal-Mart,
P/B/56. Analysis of Kmart Corporation
- WORDS:
- 6000
- DATE:
- 2003
- PRICE:
- 69.99 GBP
This paper presents the precise analysis of Kmart Corporation. It contains: history of Kmart, business strategies, timeline, financial problems, marketing focus, and image of the company, IT issues, Supply Chain Management, analysis of competition, industry trends and recommendations upon future strategies.
KEYWORDS: kmart, corporation,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- E-Commerce and E-Business
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- Education
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- History
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- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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