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KLM
C/M/1682. Marketing strategies of Air France-KLM in competing with low cost airlines
- WORDS:
- 3050
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the marketing strategies used by the joint venture Air France-KLM discussing their lawsuit against Ryanair in 2008, and considering how their use of medium quality air travel at a budget price is attracting customers. The difference between Air France-KLM and other low cost airlines is explained.
KEYWORDS: Marketing strategies, Air France-KLM, low cost airlines,
Other Papers On: KLM
Other Papers On: Air France
Other Papers On: Charter and Low Cost Airlines
Other Papers On: Marketing and Advertising Strategy
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