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C/B/1776. KKL and Australian energy drinks market
- WORDS:
- 1400
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper focuses on the relative profitability of the energy drinks sector as compared to the traditional non alcoholic beverage sector in the Australian industry. A case study of KKL is presented highlighting the company’s advantages and disadvantages with regard to their competitors in the market. KKL’s strong manufacturing units, distribution and sales networks are discussed predicting that their energy drinks would allow the company to diversify their current portfolio.
KEYWORDS: Energy drinks, Australia, KKL, non alcoholic beverage,
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