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C/B/3359. Strategic intent and mission statements of commercial and public organisations

WORDS:
1550
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the strategic intent of organisations expressed in the mission and value statements of various commercial and public organisations including Nokia, Kingston University, the University of Northampton, Electrolux. Strategic position of Electrolux is examined.

 

KEYWORDS: Strategic intent, mission statement, Nokia, Kingston University, University of Northampton, Electrolux,