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Kingston Department Store
C/B/1622. Developing customer-focused business strategy at KDS
- WORDS:
- 4100
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the customer-focused business strategy in Kingston Department Store (KDS) department store using the primary research of interview and survey based data analysed with quantitative and qualitative techniques. Potential in-store problems are highlighted recommending the ways to encourage customers to spend more money in the shop each month.
KEYWORDS: Kingston Department Store, KDS, customer loyalty,
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