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Kingfisher Group
P/B/94. Corporate strategy of Kingfisher Group
- WORDS:
- 6000
- DATE:
- 2003
- PRICE:
- 69.99 GBP
This papers analyses and evaluates the current corporate strategy of Kingfisher Group, identifying the role of functional strategies that integrate with it and assessing the critical success factors for this strategy. The second part examines the environmental and internal forces (SWOT and PEST analyses), which are driving this strategy and analysing the extent to which theories and strategy formulation have shaped up Kingfishers corporate strategy. Lastly, conclusions are drawn with several recommendations to the company.
KEYWORDS: corporate, strategy, kingfisher,
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