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Kingfisher Group
C/B/3700. Kingfisher: management and strategic analysis
- WORDS:
- 4000
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the performance of the UK home improvement retailer Kingfisher presenting an overview of the company and reporting on their operations management, supply chain management, expansion strategies, customer relationship management, marketing management, etc. Analysis of the company is performed using the models of PEST, marketing mix and Porter’s five forces. Recommendations are suggested about marketing and financial management of the company.
KEYWORDS: Kingfisher, strategic analysis, PEST, marketing mix, Porter’s five forces,
Other Papers On: Kingfisher Group
Other Papers On: Strategic Analysis
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