Browse our collection of papers in
Kentucky Fried Chicken (KFC)
C/B/4109. Dissertation. Factors affecting localization strategy of fast food companies in Asian countries
- WORDS:
- 10050
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The dissertation investigates the use of the localization strategy by fast food companies expanded to Asian countries. Literature is reviewed on the importance of the local cultural knowledge in international business, the balance between adaptation and standardization, the strategies of globalization and glocalisation, etc. The methodology of the research is based on the analysis of secondary data and a case study of McDonalds in India, Starbucks in China, and Kentucky Fried Chicken (KFC) in Japan. Conclusions are made about the factors affecting the success of the localization strategy of the fast food companies in Asia.
KEYWORDS: Dissertation, localization, fast food companies, Asian countries, McDonalds India, Starbucks China, Kentucky Fried Chicken, KFC Japan, globalization, glocalisation,
C/M/2027. Dissertation. Service quality and customer retention at KFC Leyton Mills
- WORDS:
- 21200
- DATE:
- 2011
- PRICE:
- 219.99 GBP
The dissertation investigates the impacts of service quality (SQ) on customer retention in a fast food setting offering a case study of a KFC outlet in Leyton Mills, London faced with customer retention issues. Success factors of fast food services and KFC restaurants are examined. Literature is reviewed on SQ theory including the history of SQ research, the measurements of SQ, customer relations, customer loyalty management, SERVQUAL and SERVPERF models of SQ analysis, etc. The methodology of the research includes analysis of secondary sources and primary data obtained from KFC consumer surveys via questionnaires, and interviews with the management of KFC Leyton Mills comparing KFC performance to that of McDonalds. Conclusions are made about the customer profile of the outlet and their service quality. Recommendations are suggested about the strategies that can increase customer loyalty and retention.
KEYWORDS: Dissertation, service quality, customer retention, KFC Leyton Mills, McDonalds, fast food restaurant, customer loyalty,
C/B/3423. Developing a KFC franchise in an international market. Case studies India, Russia, and China
- WORDS:
- 2250
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper discusses the possibility of developing and opening a KFC franchise in an international market. The paper begins by outlining different business models in regards to buying a KFC franchise. Such models include manufacturer wholesaler, retail wholesaler, and business format franchising. The paper then discusses levels of investment, like job, business, and investment franchise. An example of the most applicable model of investment structure for franchising in KFC is identified. Reasons as to why a KFC franchise is a good business idea is assessed, and the paper examines Russia, China, and India as the chosen international markets. Potential risks and recommendations are outlined.
KEYWORDS: KFS, Franchise, international market, business models, manufacturer wholesaler, retail wholesaler, business format franchising, investment, Russia, India, China,
C/B/3413. PESTEL and SWOT analyses of KFC
- WORDS:
- 1300
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper provides PESTEL and SWOT analyses of KFC. Firstly the paper gives an overview of KFC. Secondly the PESTEL analysis of KFC is provided identifying Political, Economic, Social, Technological, Environmental and Legal factors affecting KFC. Lastly the paper outlines SWOT analysis identifying strengths, weaknesses, opportunities and threats of KFC.
KEYWORDS: PESTEL, PEST, SWOT, TOWS, KFC,
C/B/3412. Porter's 5 Forces analysis of KFC
- WORDS:
- 800
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper analyses KFC, using Porter’s Five Forces analysis. Firstly an overview of the company is presented. Porter’s 5 forces analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting KFC.
KEYWORDS: Porter, 5 forces, five forces, KFC,
C/B/3411. PESTEL and Porter's 5 Forces analyses of KFC
- WORDS:
- 1600
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper critically analyses KFC, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting KFC. Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of KFC.
KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, KFC,
C/B/3410. Value chain analysis of KFC
- WORDS:
- 1450
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper presents an overview of KFC, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which forms its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.
KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, KFC,
C/B/3409. SWOT and Value Chain Analyses of KFC
- WORDS:
- 1450
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper provides an overview of KFC, followed by a SWOT analysis which evaluates its strengths, weaknesses, opportunities and threats. A Value Chain Analysis of KFC is conducted to outline Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.
KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, KFC,
C/B/3408. SWOT analysis of KFC
- WORDS:
- 500
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper evaluates KFC, using a detailed SWOT analysis. This analysis is conducted to audit KFC and its environment, and focuses on the strengths, weaknesses, opportunities and threats of KFC.
C/B/3407. PESTEL analysis of KFC
- WORDS:
- 1050
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper presents an overview of KFC using PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors affecting KFC.
KEYWORDS: PEST, PESTEL, PESTLE, KFC,
C/B/3406. Strategic Analysis of KFC
- WORDS:
- 1800
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper analyses KFC. The paper consists of an overview of KFC, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to KFC. Porter's 5 Forces analysis of KFC is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting KFC.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, KFC,
C/B/3405. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of KFC
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a comprehensive analysis of KFC. Firstly the paper presents an overview of KFC followed by PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. Porter’s Five Forces analysis is provided, discussing the competitiveness of the industry. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to KFC. The paper also consists of Value Chain analysis looking at the key activities of KFC.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, KFC,
C/B/2825. Analysis of Chapters Café
- WORDS:
- 1300
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper evaluates Chapters Café, by using SWOT analysis to explore the strategies which could be adopted to increase their productivity. KFC is used as a comparative case study, and both are analysed to review their strategies. The paper ends with recommendations for Chapters Café, through analysis of SWOT results and the comparison to KFC.
KEYWORDS: Chapters Café, SWOT analysis, KFC!,
C/B/2498. Strategies of quick service restaurants in new markets: McDonald's and KFC in China
- WORDS:
- 2400
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines international practices of quick service restaurant operators discussing their replication or adaptation strategy in the new markets. The benefits of the replication approach are outlined comparing McDonald’s and KFC experiences in China, their use of strategic tools, supply chain and logistics management, etc. The paper is based of “McDonalds and KFC: recipes for success in China” case study and is answering the following questions: Based on evidence from the case study and other sources, critically evaluate the processes by which quick service restaurant operators can make replication versus adaptation decisions when entering new markets. What do you conclude? With reference to the Chinese operating environment outlined in the case study, describe and discuss the analytical frameworks that a quick service restaurant chain might employ to explore the potential of a new market. In your discussions, you should identify any limitations of the analysis methods you select. McDonald’s and Yum! pursue aggressive globalisation strategies. Describe and discuss how they can manage the cultural issues that result from being a global player. Compare and contrast the approaches of McDonalds and Yum! (KFC) to supply chain and logistics management in their Chinese operations. Your answer should include an evaluation of the risks associated with their approaches.
KEYWORDS: Internationalisation strategies, quick service restaurants, replication strategy, adaptation, McDonald’s and KFC in China,
C/B/2497. Strategic Management of McDonald's & KFC in China
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the approaches to strategic management of KFC (Yum) and McDonald’s in China comparing their market segmentation, marketing communication campaigns, supply chain and logistic management, production and manufacturing process, etc.
KEYWORDS: Strategic management, marketing segmentation, marketing communication campaigns, KFC Yum China, McDonald’s China,
C/B/2492. Logistics and supply chain management of McDonalds and KFC in China
- WORDS:
- 4500
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the establishment of KFC (Yum!) and McDonald’s franchising models in China discussing the challenges they faced in adapting their logistic and supply chain strategies to the Chinese markets. The opportunities of the two companies are analysed using PESTLE, SWOT, Ansoff and Porter's Five Forces models, their supply chain and logistics management in Chinese operations are compared.
KEYWORDS: McDonalds China, KFC in China, Yum, PESTLE, SWOT, Ansoff Matrix, Porter#s Five Forces, supply chain and logistics,
C/B/2491. McDonald's and KFC recipes of success in China. Case study analysis
- WORDS:
- 4500
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper is based on case study “McDonald’s and KFC recipes of success in China”. This paper is answering the following questions: Based on evidence from the case study and other sources, critically evaluate the processes by which quick service restaurant operators can make replication versus adaptation decisions when entering new markets. What do you conclude? With reference to the Chinese operating environment outlined in the case study, describe and discuss the analytical frameworks that a quick service restaurant chain might employ to explore the potential of a new market. In your discussions, you should identify any limitations of the analysis methods you select. McDonald’s and Yum! pursue aggressive globalisation strategies. Describe and discuss how they can manage the cultural issues that result from being a global player. Compare and contrast the approaches of McDonalds and Yum! (KFC) to supply chain and logistics management in their Chinese operations. Your answer should include an evaluation of the risks associated with their approaches.
KEYWORDS: McDonalds China, KFC in China, Yum, PESTLE, SWOT, Ansoff Matrix, Porter's Five Forces, supply chain and logistics,
C/M/1322. Literature review. Causes of poor service quality at KFC
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper offers a review of literature related to the dissertation “Causes of poor service quality at KFC”. The review provides theoretical underpinnings of customer relationship management (CRM), customer loyalty, customer satisfaction, service quality and the principles of the SERVQUAL model.
KEYWORDS: Literature review, service quality, KFC, customer relationship management, customer loyalty, customer satisfaction, SERVQUAL,
C/M/1318. Proposal. Causes of poor service quality at KFC
- WORDS:
- 1250
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes to examine the factors that influence the quality of service in Kentucky Fried Chicken (KFC) quick service restaurant (QSR). KFC background is described, literature is reviewed on customers’ evaluation of service quality detailing the theoretical principles of the SERVPERF model. Research design and methodology are outlined.
KEYWORDS: Proposal, KFC, Service quality, quick service restaurant, QSR,
C/B/1918. Ansoff Analysis of Kentucky Fried Chicken (KFC)
- WORDS:
- 1150
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Kentucky Fried Chicken, with Ansoff analysis. Ansoff analysis looks into the formulation of the growth strategy for Kentucky Fried Chicken and considers market penetration, product development, market development and diversification.
KEYWORDS: Ansoff, market penetration, product development, market development, diversification, Kentucky Fried Chicken,
C/B/1786. SWOT analysis of KFC
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of KFC, SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of KFC.
KEYWORDS: KFC, Kentucky Fried Chicken, SWOT, TOWS,
C/B/1785. Porter's 5 Forces analysis of KFC
- WORDS:
- 950
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of KFC and Porter's 5 forces analysis of KFC, which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting KFC.
KEYWORDS: KFC, Kentucky Fried Chicken, Porter, 5 forces,
C/B/1784. PESTEL analysis of KFC
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of KFC and PESTEL analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting KFC.
KEYWORDS: KFC, Kentucky Fried Chicken, PESTEL,
C/B/1741. Competitive conditions of UK fast food industry: case study of KFC
- WORDS:
- 6400
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper looks at the market situation within the UK fast food industry performing its PESTEL, SWOT and Porter’s five forces analysis. A case study of KFC is conducted presenting the company’s profile, analysing their future strategies along the lines of the Ansoff matrix, and addressing the legal issues of collusive behaviour and competition law breaches in the fast food industry.
KEYWORDS: KFC, PEST, Porter’s Five Forces, Ansoff, Product Life Cycle, Competition Law, fast food industry,
C/B/1715. Strategic analysis of KFC (UK)
- WORDS:
- 5300
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper presents strategic analysis of KFC (UK) using PESTLE and Porter’s Five Forces models to describe their competitive environment, identify tangible, intangible and human resources of the company, and outline the SWOT features of internal resources and capabilities as well as external opportunities and threats. Future directions for Kentucky Fried Chicken development are discussed applying the models of Porter’s generic strategies, BCG matrix and Ansoff Growth matrix.
KEYWORDS: KFC, PESTLE, Porter’s Five Forces, Resource-Based View, BCG, Porter’s Generic Strategy, Ansoff, SWOT,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
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- Economics
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- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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Yes, thanks I received the paper. That was quick!Cheng
