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Kentucky Fried Chicken (KFC)

E/M/115. Kentucky Fried Chicken in Belgium

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper reports on Kentucky Fried Chicken (KFC) reviewing their background, describing the products, and evaluating the plan of the company's expansion to Belgium. Analysis is conducted of the Belgian target market, culture, food habits, competitors, etc. KFC's market entry strategy is discussed.

 

KEYWORDS: Kentucky Fried Chicken, KFC, food, Belgium,

Other Papers On: International Marketing