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Kentucky Fried Chicken (KFC)

C/B/3423. Developing a KFC franchise in an international market. Case studies India, Russia, and China

WORDS:
2250
DATE:
2011
PRICE:
29.99 GBP

This paper discusses the possibility of developing and opening a KFC franchise in an international market. The paper begins by outlining different business models in regards to buying a KFC franchise. Such models include manufacturer wholesaler, retail wholesaler, and business format franchising. The paper then discusses levels of investment, like job, business, and investment franchise. An example of the most applicable model of investment structure for franchising in KFC is identified. Reasons as to why a KFC franchise is a good business idea is assessed, and the paper examines Russia, China, and India as the chosen international markets. Potential risks and recommendations are outlined.

 

KEYWORDS: KFS, Franchise, international market, business models, manufacturer wholesaler, retail wholesaler, business format franchising, investment, Russia, India, China,

 
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