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C/B/2497. Strategic Management of McDonald's & KFC in China

WORDS:
2250
DATE:
2010
PRICE:
29.99 GBP

The paper examines the approaches to strategic management of KFC (Yum) and McDonald’s in China comparing their market segmentation, marketing communication campaigns, supply chain and logistic management, production and manufacturing process, etc.

 

KEYWORDS: Strategic management, marketing segmentation, marketing communication campaigns, KFC Yum China, McDonald’s China,

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