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Kentucky Fried Chicken (KFC)

C/B/1715. Strategic analysis of KFC (UK)

WORDS:
5300
DATE:
2009
PRICE:
59.99 GBP

The paper presents strategic analysis of KFC (UK) using PESTLE and Porter’s Five Forces models to describe their competitive environment, identify tangible, intangible and human resources of the company, and outline the SWOT features of internal resources and capabilities as well as external opportunities and threats. Future directions for Kentucky Fried Chicken development are discussed applying the models of Porter’s generic strategies, BCG matrix and Ansoff Growth matrix.

 

KEYWORDS: KFC, PESTLE, Porter’s Five Forces, Resource-Based View, BCG, Porter’s Generic Strategy, Ansoff, SWOT,

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