Browse our collection of papers in
Kellogg

C/F/1373. Financial analysis of Kellogg's

WORDS:

2500

DATE:

2012

PRICE:

29.99 GBP

This paper evaluates the financial performance of Kellogg’s, focusing on their performance for the financial years 2008-2010. The paper presents an overview of Kellogg’s followed by the analysis of suitable financial ratios of Kellogg’s including interest ratios, gearing ratios, and current ratios. The second part of this paper provides a comprehensive analysis of share performance of Kellogg’s and forecast of share performance for the next 12 months. All calculations are provided in the appendix.

KEYWORDS: Financial Analysis, Share Performance, Financial Ratios, Kellogg’s,

C/M/2308. An examination of market orientation and Kellogg's

WORDS:

1500

DATE:

2011

PRICE:

19.99 GBP

This paper focuses on Kellogg’s part of the cereal industry and answers a range of questions on market orientation. The first question is “How should an organisation, like Kellogg’s, reorient its activities and organisation to reflect “market orientation?” What are the advantages to the organisation, to become “market oriented”? The second question is “What is the difference between primary and secondary research? How can Kellogg’s use quantitative and qualitative research to reduce the risks of new product launch?” The final question asks “What are the risks of brand extension? How will Kellogg’s evaluate if a new product should be launched as a new brand, or as a brand extension?”

KEYWORDS: Kellogg’s, cereal industry, market orientation, new product launch, brand extension!,

C/B/3983. Strategy of Kellogg in India: critical points and challenges

WORDS:

2000

DATE:

2011

PRICE:

29.99 GBP

The paper examines the strategy used by Kellogg for their entry to India reporting on the negative aspects of the strategy, identifying challenges faced by Kellogg in the Indian market, and suggesting recommendations about the ways to maintain the market leadership of Kellogg’s brand.

KEYWORDS: Kellogg in India, market entry,

C/B/3840. Kellogg's growth strategy in India

WORDS:

1600

DATE:

2011

PRICE:

19.99 GBP

This paper examines Kellogg’s in relation to their strategy in India, and begins by introducing the growth strategy they adopted there. The paper then looks at Porter’s generic strategies and the Ansoff growth strategies. The marketing strategy is assessed in reference to segmentation and positioning, and this is followed by a marketing mix. Standardization vs. adaptation and branding is examined, and the paper then looks at marketing leadership. The challenges and risks that are concerned when sustaining marketing leadership are examined.

KEYWORDS: Kellogg’s, marketing strategy, India, growth strategy, Porter’s generic strategies, Ansoff growth strategies, segmentation, positioning, marketing mix, standardization, branding, market leadership,

C/B/3470. Porter's 5 Forces analysis of Kellogg's

WORDS:

700

DATE:

2011

PRICE:

9.99 GBP

This paper analyses Kellogg’s, using Porter’s Five Forces analysis. Firstly an overview of the company is presented. Porter’s 5 forces analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Kellogg’s.

KEYWORDS: Porter, 5 forces, five forces, Kellogg’s,

C/B/3469. PESTEL and Porter's 5 Forces analyses of Kellogg's

WORDS:

1700

DATE:

2011

PRICE:

19.99 GBP

This paper critically analyses Kellogg’s, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting Kellogg’s. Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of Kellogg’s.

KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, Kellogg’s,

C/B/3468. Value chain analysis of Kellogg's

WORDS:

800

DATE:

2011

PRICE:

9.99 GBP

This paper presents an overview of Kellogg’s, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which forms its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Kellogg’s,

C/B/3467. SWOT and Value Chain Analyses of Kellogg's

WORDS:

1150

DATE:

2011

PRICE:

19.99 GBP

This paper provides an overview of Kellogg’s, followed by a SWOT analysis which evaluates its strengths, weaknesses, opportunities and threats. A Value Chain Analysis of Kellogg’s is conducted to outline Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Kellogg’s,

C/B/3466. SWOT analysis of Kellogg's

WORDS:

400

DATE:

2011

PRICE:

9.99 GBP

This paper evaluates Kellogg’s, using a detailed SWOT analysis. This analysis is conducted to audit Kellogg’s and its environment, and focuses on the strengths, weaknesses, opportunities and threats of Kellogg’s.

KEYWORDS: SWOT, TOWS, Kellogg’s,

C/B/3465. PESTEL and SWOT analyses of Kellogg's

WORDS:

1300

DATE:

2011

PRICE:

19.99 GBP

This paper provides PESTEL and SWOT analyses of Kellogg’s. Firstly the paper gives an overview of Kellogg’s. Secondly the PESTEL analysis of Kellogg’s is provided identifying Political, Economic, Social, Technological, Environmental and Legal factors affecting Kellogg’s. Lastly the paper outlines SWOT analysis identifying strengths, weaknesses, opportunities and threats of Kellogg’s.

KEYWORDS: PESTEL, PEST, SWOT, TOWS, Kellogg’s,

C/B/3464. PESTEL analysis of Kellogg's

WORDS:

1100

DATE:

2011

PRICE:

19.99 GBP

This paper presents an overview of Kellogg’s using PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors affecting Kellogg’s.

KEYWORDS: PEST, PESTEL, PESTLE, Kellogg’s,

C/B/3463. Strategic Analysis of Kellogg's

WORDS:

1900

DATE:

2011

PRICE:

19.99 GBP

This paper analyses Kellogg’s. The paper consists of an overview of Kellogg’s, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Kellogg’s. Porter's 5 Forces analysis of Kellogg’s is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Kellogg’s.

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Kellogg’s,

C/B/3462. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of Kellogg's

WORDS:

2650

DATE:

2011

PRICE:

29.99 GBP

This paper presents a comprehensive analysis of Kellogg’s. Firstly the paper presents an overview of Kellogg’s followed by PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. Porter’s Five Forces analysis is provided, discussing the competitiveness of the industry. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Kellogg’s. The paper also consists of Value Chain analysis looking at the key activities of Kellogg’s.

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, Kellogg’s,

C/M/1589. Market Segmentation: Advantages and Variables

WORDS:

1050

DATE:

2010

PRICE:

19.99 GBP

The paper looks at the benefits of market segmentation (MS) for businesses highlighting the geographic, demographic and socio-economic variables of MS, and using the example Kellogg's MS.

KEYWORDS: Market Segmentation, Kellogg,

S/M/540. Marketing communications activities for Kellogg's ready-to-eat breakfast cereals

WORDS:

2500

DATE:

2010

PRICE:

29.99 GBP

The paper examines the marketing communications activities used by Kellogg to promote their ready-to-eat breakfast cereals. Information is provided on the market size, market share and market positioning of Kellogg, analysis of the company is conducted along the lines of the PEST model and marketing communications mix, i.e. advertising, PR activities, sales promotion, personal selling, direct marketing, etc. Recommendations are suggested about the product's marketing communications plan.

KEYWORDS: Marketing communications, Kellogg, ready-to-eat breakfast cereals, PEST,

S/B/361. Crunches to health: European Cereal Market

WORDS:

4400

DATE:

2008

PRICE:

49.99 GBP

The paper reports on the European cereal industry describing its market background, identifying the features of an average euroconsumer, examining the barriers to the formation of Joint Ventures in European breakfast cereals and conducting a case study of the strategies of Kelloggs (Cereal Partners) and Nestl? (General Mills). Kelloggs' brands are analyzed with respect to their advertising campaigns, representation in the children's market, products' characteristics, etc.

KEYWORDS: cereal industry, Kelloggs, Cereal Partners, Nestl?, European market,

S/M/382. Marketing Management of Kellogg's

WORDS:

3600

DATE:

2008

PRICE:

39.99 GBP

The paper examines the marketing practices of the cereal producer Kellogg's reporting on their history and background, marketing objectives and orientation, strengths, weaknesses and marketing mix (4Ps) features.

KEYWORDS: Kelloggs, marketing strategy, marketing mix, 4Ps,

P/B/628. Report on Kellogg

WORDS:

3500

DATE:

2006

PRICE:

39.99 GBP

The paper reports on the external and internal environment of Kellogg describing the company’s background and conducting analysis along the lines of marketing mix, PESTLE, Ansoff and SWOT models.

KEYWORDS: Kellogg, marketing mix, PESTEL, Ansoff, SWOT,

P/B/872. Ansoff analysis of Kellogg

WORDS:

500

DATE:

2006

PRICE:

9.99 GBP

This paper presents Ansoff analysis of Kellogg.

KEYWORDS: Ansoff, Kellogg,

P/B/878. SWOT analysis of Kellogg

WORDS:

600

DATE:

2006

PRICE:

9.99 GBP

This paper presents overview of Kellogg and SWOT Analysis which analyses strengths, weaknesses, opportunities and threats of Kellogg.

KEYWORDS: Kellogg, SWOT,

P/M/420. Kelloggs Frosties in UK market

WORDS:

4000

DATE:

2005

PRICE:

49.99 GBP

The paper reports on Frosties, the products of the cereal company Keloggs marketed in the UK. The profile of the company is presented, its current market activities are analysed in macro- and micro-environment using Marketing Mix, PEST and SWOT models, competitor analysis, etc. Strategic options of the company are discussed, recommendations for Kelloggs Frosties management are offered.

KEYWORDS: kelloggs, frosties, uk, market,

C/M/44. International Product Launch: Kellogg cereals to Brazil

WORDS:

3100

DATE:

2003

PRICE:

39.99 GBP

KEYWORDS: international, product, launch, kellogg, cereals, brazil,