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Kellogg
S/M/382. Marketing Management of Kellogg's
- WORDS:
- 3600
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the marketing practices of the cereal producer Kellogg's reporting on their history and background, marketing objectives and orientation, strengths, weaknesses and marketing mix (4Ps) features.
KEYWORDS: Kelloggs, marketing strategy, marketing mix, 4Ps,
Other Papers On: Kellogg
Other Papers On: Marketing Mix
Other Papers On: Strategic Marketing Analysis
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