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Kellogg
P/M/420. Kelloggs Frosties in UK market
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper reports on Frosties, the products of the cereal company Keloggs marketed in the UK. The profile of the company is presented, its current market activities are analysed in macro- and micro-environment using Marketing Mix, PEST and SWOT models, competitor analysis, etc. Strategic options of the company are discussed, recommendations for Kelloggs Frosties management are offered.
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