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Kellogg
C/M/1589. Market Segmentation: Advantages and Variables
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the benefits of market segmentation (MS) for businesses highlighting the geographic, demographic and socio-economic variables of MS, and using the example Kellogg's MS.
KEYWORDS: Market Segmentation, Kellogg,
Other Papers On: Kellogg
Other Papers On: Segmentation, Targeting and Positioning
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Keywords Tag Cloud
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