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Kellogg
C/B/3983. Strategy of Kellogg in India: critical points and challenges
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the strategy used by Kellogg for their entry to India reporting on the negative aspects of the strategy, identifying challenges faced by Kellogg in the Indian market, and suggesting recommendations about the ways to maintain the market leadership of Kellogg’s brand.
KEYWORDS: Kellogg in India, market entry,
Other Papers On: Kellogg
Other Papers On: International Business in India
Other Papers On: Foreign Market Entry
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Keywords Tag Cloud
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